Greetings everyone, my name is Julie Masters and welcome to another episode of Inside Influence. In which I delve into the minds of some of the world’s most fascinating influencers – or experts in influence – to get to the bottom of what it really takes to own your voice – and then amplify it to drive an industry, a conversation, a movement or a nation.
And when you think about that, about moments where someone has used their influence to drive a nation, a few iconic moments will come to mind for all of us.
Moments where, one person stood up, and through their own human story, united a tribe of people behind an audacious idea: I’m of course thinking of speeches like
Martin Luther King’s ‘I have a dream’
Winston Churchill’s ‘we shall fight them on the beaches’
And our own Julia Gillard’s ‘I will not be lectured on Misogyny by this man’
These are all just words, impassioned cries for action and change from one person’s heart to another, but from these words, a tide of change was created.
And that’s what we are diving into with today’s guest, the power that words, stories and presentations have in taking an idea and giving it life and gravity.
My next guest is the CEO and founder of Silicon Valley’s largest and most successful communications firm, Duarte Inc – Nancy Duarte.
Nancy has spent the last 30 years immersed in the world of human story telling and has been behind the scenes of some of the most compelling, as she calls them’ impassioned pleas we’ve ever seen including the Al Gore’s ‘an inconvenient truth’ and countless TED talks. She’s worked with the thought leaders of global brands like Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank.
She’s also a renowned author and has books that have shaped the way many of my own clients now communicate including illuminate, resonate and the communications bible ‘slide:ology’
She’s been the master of the crazy world of presenting since way before speaking was cool, back in the days of projectors and transparencies, where you had to draw your idea onto a sheet of plastic.
In this conversation we cover some serious ground so I suggest you grab your notebook, your iPad or an envelope, whatever you can lay your hands on as we explore:
1. The one pattern all the world’s greatest speeches have in common
2. The power of using contrast when building frenzy behind your idea
3. How to create action on the back of any presentations by ‘illuminating’ a new path
4. Why we sabotage our own ideas – and how to let the struggle transform us
So, think of this as an absolute masterclass in how to convey an idea in its most potent form. Whether that’s across a board room table, a kitchen table, or a lectern to drive serious change.
After this hour, you’ll have the world’s most powerful tools, so now there’s no excuse.
So this is me and Nancy Duarte – geeking out over the power of presenting – enjoy.