Media - JULIE MASTERS

Are you too busy to be brilliant?

When was the last time you were bored? I mean really bored. Not tired or overwhelmed, actually bored, with nothing demanding your attention. If you just laughed at the ridiculousness of the question – or can’t remember – then that’s an excellent reason to pause. What if, somewhere ...

Are you too busy to be brilliant?

The Authority Paradox: Why The Word We Fear Most Is the One We Need Most

How comfortable are you with the word authority? This week, I had two conversations with two different founders within 48 hours. The first told me she wanted to raise her level of authority in the marketplace. To her, that meant owning her voice at a completely different level. ...

The Authority Paradox: Why The Word We Fear Most Is the One We Need Most

AI Can Replicate Data. It Can’t Replicate You

There was a moment I caught myself thinking: Maybe they’re right. Maybe experience doesn’t matter. Maybe AI really can replace experts. That doubt hit me harder than I expected. Because if you’ve poured years into something, building your career, raising a family alongside it, navigating challenges no one ...

AI Can Replicate Data. It Can’t Replicate You

The Unreasonable Path to Building Influence: Lessons from a Big Wave Surfer

What if the exact moment you want to shrink back… Is the exact moment you need to step forward? Recently on Inside Influence, I spoke with big wave surfer Mark Matthews – someone who rides 50-foot walls of water, despite being terrified of the ocean as a child. ...

The Unreasonable Path to Building Influence: Lessons from a Big Wave Surfer

Consistency vs. Commitment: Building Real Influence in Your Field

Last week, I took some time off to enjoy slow mornings and long lunches with my family in our new home in the hilltops of Granada, Spain. Stepping back like that got me thinking about one of the main mistakes I see experts and thought leaders making: mistaking ...

Consistency vs. Commitment: Building Real Influence in Your Field

The Negotiation Secret No One Talks About: Stop Fighting, Start Winning

What if the biggest obstacle to getting what you want isn’t your negotiation skills. But how you think about negotiation in the first place? Recently on Inside Influence podcast, I spoke with Professor Margaret Neale, the Adams Distinguished Professor of Management at Stanford’s Graduate School of Business and ...

The Negotiation Secret No One Talks About: Stop Fighting, Start Winning

The Day I Almost Quit (And the Decision That Changed Everything)

I was ready to disappear. Sitting in my office, laptop open, watching strangers dissect everything from my haircut to my clothes in the comments of a LinkedIn post I’d just shared. The conversation had spiralled from thoughtful comments about the ideas, into personal attacks, and people from around ...

The Day I Almost Quit (And the Decision That Changed Everything)

Why Your Success Depends on a Skill Nobody Taught You

When was the last time you felt truly heard? Recently on my podcast Inside Influence, I reconnected with Julian Treasure. Julian is a five-time TED speaker whose talks on communication have been watched over 80 million times, founder of The Sound Agency, and author of “How to be ...

Why Your Success Depends on a Skill Nobody Taught You

The 90-Day Strategy That Separates Real Thought Leaders from Everyone Else

Everything you’ve been told about consistency is backwards. The most successful thought leaders I know don’t create content every day. In fact, they barely think about content at all. While everyone else is scrambling for Monday morning inspiration, burning out from daily posting schedules, and apologizing for “being ...

The 90-Day Strategy That Separates Real Thought Leaders from Everyone Else

I Nearly Lost My Best Client

The presentation deck was flawless. Sixty-three slides of pristine data analysis, complete with trend forecasts, recommended strategies, and competitive benchmarking that had taken my team three weeks to compile. Every chart was pixel-perfect. Every statistic bulletproof. I could feel the confidence radiating from my laptop screen as I ...

I Nearly Lost My Best Client

What Magicians Know About Influence That Most Leaders Don’t

Recently on Inside Influence, I spoke with Vinh Giang. An award-winning magician who spent seven years mastering his voice as an instrument of influence. Vinh built an online magic school with over 1 million members and speaks at the world’s most prestigious events on the power of influence. ...

What Magicians Know About Influence That Most Leaders Don’t

How to Turn Your Experience into Authority

Have you ever noticed that the most influential thought leaders don’t just share opinions – they create unique frameworks that transform how we think? Consider Simon Sinek and ‘Start with Why’ – Brené Brown’s ‘Dare to Lead’ – or Tim Ferriss’ ‘Four Hour Workweek’. After working with thousands ...

How to Turn Your Experience into Authority

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