Here is today’s question – what’s your signature story? The story that you know works every time.  That when you tell it in a pitch, presentation or meeting – you can feel the room or individual you’re speaking to start to SHIFT.  A shift from logically thinking about the transformation, ...

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Here is today’s question – what is pink noise? We’ve all heard about white noise.  That being the words, phrases, stories and marketing messages in your space that sound EXACTLY the same as everyone else. The tidal wave of noise that’s easy to get lost within. Let’s call it the ...

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Here’s a quote to kick off today’s episode: “The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren’t a novelty. They’re all we’ve got left.” Seth Godin So how do you win at a game where there are no rules? Or even worse, ...

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We are coming to the end of another eventful year, another 12 month bundle of opportunities, challenges, plenty of highlights and some definite unforeseen low lights. Hopefully you are about to embark on a well-deserved break. This is exactly what the inside influence team and myself will be doing. So ...

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How do you change the entire way people view a problem? The answer. One story at a time. Every once in awhile, a handful of times a year, I’m lucky enough to get to talk to someone on my original ‘wish list’ for the podcast. Today is one of those ...

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If your website or online profile was a big red button, what would it say? Weird question I know. But let’s look at it for a second. In those moments when we’re most trying to make an impact, it’s easy not to stop and think about what action we actually ...

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