Storytelling Archives - JULIE MASTERS

Oberon Sinclair – How Kale became famous: How one woman created the world’s most infamous vegetable

I’m going to start today’s introduction with a quote from The Times: “If the vegetable kingdom had a supermodel it would be Kale.” You know Kale – the green leafy vegetable that seems to be in everything? Steamed kale, baked kale, kale smoothies, dehydrated kale chips and my personal favourite ...

Cody Keenan – Finding your voice as a leader

Today’s we’re going to dive into that last word – Nation. What does it take to write a speech so captivating – so compelling – that it has the ability to stop a Nation in its tracks? Make the planet literally sit up and pay attention – or define an ...

Marion Farrelly – How to be interesting: The keys to cut through and working out your X Factor

Now, what if I told you that I could capture your attention in 30 seconds or less. Then convert that attention into engagement so great – that you would voluntarily spend an hour of your day – every day – consuming my product. Then add to that maybe another hour ...

Nancy Duarte – How to tell the hard stories

In this episode I speak with Nancy Duarte – CEO and founder of Silicon Valley’s largest and most successful communications firm, Duarte Inc. Nancy has spent the last 30 years immersed in the world of human story telling and has been behind the scenes of some of the most compelling ...

Cody Keenan – Words to lead a Nation: Obama’s speech writer on the keys to a powerful speech

This episode dives into the word Nation. What does it take to write a speech so captivating – so compelling – that it has the ability to stop a Nation in its tracks? Make the planet literally sit up and pay attention – or define an entire moment in history ...

Brant Pinvidic – Nailing The Virtual Pitch: How To Seal The Deal When You Can’t Be In The Room

Have you ever been in the situation where you had limited time to pitch an idea? A moment where you knew you had to immediately capture attention, establish credibility and build a compelling enough argument – and that your ability to do so would literally make or break what comes ...