Why are stories so important? I talk a lot about storytelling on this podcast, but let’s for a second explore the word itself. I like to think about stories as gifts. In telling our stories we take a moment from our own experience, we wrap it up the best way ...

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What makes a breakaway TED Talk? If there’s one phenomenon in the world of storytelling that’s been impossible to ignore over the last decade. It’s this one. The TED Talk. Sometimes inspiring, often igniting, potentially career defining – think Simon Sinek, Brene Brown and Amy Cuddy. The TED Talk has ...

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Hey everyone – the Inside Influence team and I are taking an eight week sabbatical this winter (or summer if you’re in the Northern Hemisphere) to generally reset, recalibrate and refill our creative tanks. For many of us, myself included, that means traveling across the world to see family members ...

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Here is today’s question – what’s your signature story? The story that you know works every time.  That when you tell it in a pitch, presentation or meeting – you can feel the room or individual you’re speaking to start to SHIFT.  A shift from logically thinking about the transformation, ...

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Here is today’s question – what is pink noise? We’ve all heard about white noise.  That being the words, phrases, stories and marketing messages in your space that sound EXACTLY the same as everyone else. The tidal wave of noise that’s easy to get lost within. Let’s call it the ...

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Here’s a quote to kick off today’s episode: “The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren’t a novelty. They’re all we’ve got left.” Seth Godin So how do you win at a game where there are no rules? Or even worse, ...

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