As the Inside Influence Team and I take a short break to refuel our collective batteries over Summer – or Winter depending on where you are in the world – we’ve got you covered. For the month of August we will be releasing a weekly ‘PowerCut’ of our favorite (and ...

Here is today’s question – what is pink noise? We’ve all heard about white noise.  That being the words, phrases, stories and marketing messages in your space that sound EXACTLY the same as everyone else. The tidal wave of noise that’s easy to get lost within. Let’s call it the ...

Here’s a quote to kick off today’s episode: “The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren’t a novelty. They’re all we’ve got left.” Seth Godin So how do you win at a game where there are no rules? Or even worse, ...