Media - Page 2 of 3 - JULIE MASTERS

5 Truths About Being a Thought Leader That No One Tells You

There’s a lot of talk right now about becoming a thought leader. However, in my experience, not many understand what truly sets influential voices apart. After a decade of working with global experts, I’ve often thought about what separates those who merely share their ideas, from those who shape how entire industries think. ...

5 Truths About Being a Thought Leader That No One Tells You

The One-Degree Shift That Makes You Unforgettable

Here’s what I know about success. Being good isn’t enough. You must be unforgettable. The experts who capture attention are the ones who stand out. They’re compelling, distinctive, and impossible to ignore. When I ask leaders and founders what’s holding them back, they rarely mention skills or credentials. ...

The One-Degree Shift That Makes You Unforgettable

The Art of the Spotlight: How to Build a Presentation That Commands Attention

How often do you actually get people’s undivided attention? In our distracted world, those moments are rare treasures – and giving a presentation is one of the few times when all eyes are genuinely on you. Yet most experts waste these precious opportunities by drowning their audiences in ...

The Art of the Spotlight: How to Build a Presentation That Commands Attention

The Secret to Becoming the Obvious Choice (Even If You Hate Self-Promotion)

Ever noticed how some experts seem to attract opportunities effortlessly, while others with equal talent remain invisible? The difference isn’t luck or charisma. It’s clarity. As a strategic positioning coach for experts, I see this pattern repeatedly. When you try to be everything to everyone, you end up ...

The Secret to Becoming the Obvious Choice (Even If You Hate Self-Promotion)

The Invisible Language: Leadership Lessons from Horse Whispering

When a thousand-pound horse bolts around an arena, ignoring every command from a celebrated corporate executive, what’s really happening? According to horse whisperer Koelle Simpson – it’s simply responding to something we rarely acknowledge. The hidden language of our internal emotional state. On a recent Inside Influence podcast ...

The Invisible Language: Leadership Lessons from Horse Whispering

The Pivot Advantage: Why Changing Lanes Gives You an Edge

This is one of my favourite questions about influence. Have you ever felt that nagging pull toward a new direction in your career – but hesitated in case it erased all the credibility you’ve built? I see this all the time working with ambitious leaders. The fear that ...

The Pivot Advantage: Why Changing Lanes Gives You an Edge

Stop Playing Small: Your Guide to Unshakeable Certainty

The greatest myth in influence isn’t about strategy or skill – it’s about confidence. I was sitting with an incredible CEO last week when she made a confession that stopped me in my tracks: “I’ve been waiting ten years to write my book. Ten years of collecting stories, ...

Stop Playing Small: Your Guide to Unshakeable Certainty

The Media Magnet Blueprint: 5 Steps to Grow Your Influence

Last week I was asked to pitch to a major media outlet. Exciting, right? It should have been. I’ve spent years coaching experts to become thought leaders, helping countless professionals land features in top-tier publications. I’ve worked alongside the world’s most sought-after speakers and authorities. Yet there I ...

The Media Magnet Blueprint: 5 Steps to Grow Your Influence

The Hidden Cost of “Being Authentic” (That No One Talks About)

Last week I spoke with a client who confessed she hadn’t done anything to raise her profile in months. The reason? She couldn’t find any personal stories “authentic enough” to share alongside her pioneering research. I sat with that for a moment. Here was a brilliant mind withholding ...

The Hidden Cost of “Being Authentic” (That No One Talks About)

Three Words That Will Transform Your Negotiations

I want you to picture this… A father in Haiti receives a call from Washington DC after his son is kidnapped. The voice on the line doesn’t start by listing his FBI credentials or years of experience. Instead, he says: “Haitian kidnappers are not killing kidnap victims. Today ...

Three Words That Will Transform Your Negotiations

How To Find Your Breakthrough Expert Niche

“What are you an expert in?” This was the first question I’d ask when managing and launching professional speakers. Those who couldn’t answer clearly weren’t ready for the next level – no matter how incredible they were. Why? Because if you can’t quickly explain your expertise in a ...

How To Find Your Breakthrough Expert Niche

5-Step Framework to Epic Storytelling

There’s a lot of noise about how to be “influential” as an expert right now. Recently I’ve been asked to take part in a lot of discussions about “thought leadership” and the keys to “personal branding”. The truth is, in 2025, being influential isn’t about having a huge ...

5-Step Framework to Epic Storytelling

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