The Media Magnet Blueprint: 5 Steps to Grow Your Influence

Last week I was asked to pitch to a major media outlet. Exciting, right? It should have been. I’ve spent years coaching experts to become thought leaders, helping countless professionals land features in top-tier publications. I’ve worked alongside the world’s most sought-after speakers and authorities. Yet there I was—staring at ...

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Three Words That Will Transform Your Negotiations

I want you to picture this… A father in Haiti receives a call from Washington DC after his son is kidnapped. The voice on the line doesn’t start by listing his FBI credentials or years of experience. Instead, he says: “Haitian kidnappers are not killing kidnap victims. Today is Thursday ...

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How To Find Your Breakthrough Expert Niche

“What are you an expert in?” This was the first question I’d ask when managing and launching professional speakers. Those who couldn’t answer clearly weren’t ready for the next level – no matter how incredible they were. Why? Because if you can’t quickly explain your expertise in a way that ...

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5-Step Framework to Epic Storytelling

There’s a lot of noise about how to be “influential” as an expert right now. Recently I’ve been asked to take part in a lot of discussions about “thought leadership” and the keys to “personal branding”. The truth is, in 2025, being influential isn’t about having a huge platform. It’s ...

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