Article Archives - JULIE MASTERS

Why Your Success Depends on a Skill Nobody Taught You

When was the last time you felt truly heard? Recently on my podcast Inside Influence, I reconnected with Julian Treasure. Julian is a five-time TED speaker whose talks on communication have been watched over 80 million times, founder of The Sound Agency, and author of “How to be Heard.” His ...

The 90-Day Strategy That Separates Real Thought Leaders from Everyone Else

Everything you’ve been told about consistency is backwards. The most successful thought leaders I know don’t create content every day. In fact, they barely think about content at all. While everyone else is scrambling for Monday morning inspiration, burning out from daily posting schedules, and apologizing for “being inconsistent,” these ...

I Nearly Lost My Best Client

The presentation deck was flawless. Sixty-three slides of pristine data analysis, complete with trend forecasts, recommended strategies, and competitive benchmarking that had taken my team three weeks to compile. Every chart was pixel-perfect. Every statistic bulletproof. I could feel the confidence radiating from my laptop screen as I clicked through ...

What Magicians Know About Influence That Most Leaders Don’t

Recently on Inside Influence, I spoke with Vinh Giang. An award-winning magician who spent seven years mastering his voice as an instrument of influence. Vinh built an online magic school with over 1 million members and speaks at the world’s most prestigious events on the power of influence. But here’s ...

How to Turn Your Experience into Authority

Have you ever noticed that the most influential thought leaders don’t just share opinions – they create unique frameworks that transform how we think? Consider Simon Sinek and ‘Start with Why’ – Brené Brown’s ‘Dare to Lead’ – or Tim Ferriss’ ‘Four Hour Workweek’. After working with thousands of speakers ...

5 Truths About Being a Thought Leader That No One Tells You

There’s a lot of talk right now about becoming a thought leader.However, in my experience, not many understand what truly sets influential voices apart.After a decade of working with global experts, I’ve often thought about what separates those who merely share their ideas, from those who shape how entire industries think.Here are the five counterintuitive ...