3 Keys from Google on the UnSkippable Future of Storytelling

Do you think advertising is all about brand awareness? Creative Director of Google’s Unskippable Labs, Ben Jones, would argue that you’re wrong. Ben had spent decades creating advertising campaigns when, on a hunch, he created UnSkippable Labs from within Google to perform a series of experiments. The bottom line results ...

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Unskippable – Storytelling in a Digital Age

[iframe src=”https://player.pippa.io/5aed02da6eb47cc259946bc1/episodes/5aed0305a15c2dd12887882f?theme=default&cover=1&latest=1″ frameBorder=”0″ width=”100%” height=”110px”] Do you think advertising is only focused on brand awareness? You’re not alone. However Creative Director of Google’s Unskippable Labs, Ben Jones, believes the key to influencing consumers these days lies in storytelling ? thanks to our intense relationships with digital platforms. Ben has spent ...

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How to Start a Global Movement – 5 Keys to Epic Storytelling

For most people, breaking into a billion-dollar industry with no money and zero practical experience sounds impossible. Yet that’s exactly what Daniel Flynn and his co-founders did, at age 19, with nothing more than an idea and a naïve dream that they could make a difference. Daniel’s insight was simple: ...

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The Amazon to Hollywood – Storytelling with soul with Yossi Ghinsberg

[iframe src=”https://player.pippa.io/5aed02da6eb47cc259946bc1/episodes/5aed0305a15c2dd128878833?theme=default&cover=1&latest=1″ frameBorder=”0″ width=”100%” height=”110px”] One trek through the rainforest, one life changing decision and one three week incredible fight for survival. It all sounds like the plot of a Hollywood movie right? Actually now it is, but before this story became a big screen blockbuster, one man lived through ...

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3 Keys to finding your voice as an influencer

Last week I was talking to a talented CEO over coffee. We were discussing a recent competitor that, despite being smaller and less experienced, was quickly becoming an authority in his marketplace. At which point he said something that struck me as interesting. He said: ‘I know me and my ...

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3 Secrets to Smart, Easy Content Creation

Unless you’ve been living under a rock in recent years, you’ll be all too aware of the importance of content creation. Raising your credibility and visibility in the marketplace – in a way that creates value in the minds of your customers. It’s by far the most effective tool to ...

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