There’s a lot of noise about how to be “influential” as an expert right now. Recently I’ve been asked to take part in a lot of discussions about “thought leadership” and the keys to “personal branding”. The truth is, in 2025, being influential isn’t about having a huge platform. It’s ...

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The most painful moments as experts and leaders aren’t the ones where we fail – they’re the ones where we freeze. You know that feeling. You’re about to step up to present your ideas in a crucial meeting or situation. The perfect moment arrives to share that story that would ...

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There’s a lot of noise about what makes a great leader. Have you noticed how much of it focuses on speaking, presenting, and “commanding the room”? But here’s what I’ve discovered after years of working with influential leaders: The most powerful move isn’t about what you say at all.I recently had ...

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You’ve built something incredible—a business, a vision, a distinguished career. But no matter how hard you try to get your message out there, it often feels like you’re not getting the impact you want.If that sounds familiar, it’s likely because the “traditional” way of getting your brand out there just ...

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Ever have that feeling that you’ve been trying so hard to be recognised as an expert in your field, but end up feeling like just another voice in the crowd?It’s tough, especially when you’re putting in all this effort, and it still feels like you’re not making a real impact.That’s ...

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