Ever have that feeling that you’ve been trying so hard to be recognised as an expert in your field, but end up feeling like just another voice in the crowd?

It’s tough, especially when you’re putting in all this effort, and it still feels like you’re not making a real impact.

That’s why I wanted to introduce you to one of my favourite concepts called: The Impact Zone.

It’s all about finding that sweet spot where your profession and passion meet.

It’s your unique space as an expert that no one else can claim.

Think about Oprah Winfrey for a second. Before she became the household name we know today, she faced some challenges.

She was a news anchor, but her style was different from everyone else. She connected deeply with people’s stories, which wasn’t seen as a strength in the news world.

Instead of changing herself to fit in, she leaned into her strengths. She combined her professional skills as a broadcaster with her passion for deeply connecting with people and their stories.

That intersection became her Impact Zone, turning her perceived weaknesses into her greatest strengths.

Let’s figure out your own Impact Zone. First, list out your professional skills and experiences.

What do you do? What are you really good at? What do people come to you for?

Then, think about your passions.

What lights you up? What could you talk about for hours without getting bored? Who do you love to serve?

Now, look for the overlap between your profession and passion. That’s your Impact Zone.

It’s where you can bring a unique lens and insights that no one else can.

For me, my Impact Zone is all about helping industry leaders and entrepreneurs become recognised experts in their field.

By focusing on this intersection, I’ve carved out a space that’s uniquely mine.

Having clarity about your Impact Zone means you can communicate more effectively.

People are drawn to experts who are clear about exactly who they serve.

It could be a type of client, a specific industry, or people on a very particular journey.

When you know your Impact Zone, you can cut through the noise and make a real impact.

So, take some time to think about your own Impact Zone. Where do your profession and passion intersect? What unique space can you own?

This is when you move from blending in, to truly standing out.