Growth IQ – Finding the momentum in disruption

If you could identify one superpower that would set your business on fire what would it be? You would imagine growth strategy would go hand in hand with running a successful business, but the reality is that many business leaders fail to see the opportunities right in front of them. ...

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How to Go Viral – Insights from 100 Million Facebook Videos

[iframe src=”https://player.pippa.io/5aed02da6eb47cc259946bc1/episodes/how-to-go-viral-insights-from-100-million-facebook-videos” frameBorder=”0″ width=”100%” height=”110px” allow=”autoplay”] This episode is about one thing. Content. All courtesy of my next guest – who has to be one of the biggest experts in digital influence out there. Or more specifically, an expert in what makes a piece of content – whether that’s a ...

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The Digital CEO – leading in the age of Facebook

[iframe src=”https://player.pippa.io/5aed02da6eb47cc259946bc1/episodes/the-digital-ceo-leading-in-the-age-of-facebook” frameBorder=”0″ width=”100%” height=”110px” allow=”autoplay”] My next guest is the former Facebook CEO for Australia and New Zealand, Stephen Scheeler. A role which saw him play an integral role in the company’s unprecedented rise from quirky Silicon Valley startup to media and technology titan. During his time here he co-collaborated ...

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Unskippable – Storytelling in a Digital Age

[iframe src=”https://player.pippa.io/5aed02da6eb47cc259946bc1/episodes/5aed0305a15c2dd12887882f?theme=default&cover=1&latest=1″ frameBorder=”0″ width=”100%” height=”110px”] Do you think advertising is only focused on brand awareness? You’re not alone. However Creative Director of Google’s Unskippable Labs, Ben Jones, believes the key to influencing consumers these days lies in storytelling ? thanks to our intense relationships with digital platforms. Ben has spent ...

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