Julie Masters on Five Keys to 10X Your Influence
Season 1, Ep. 53
Greetings everyone, my name is Julie Masters and welcome to another episode of Inside Influence. In which I delve into the minds of some of the world’s most fascinating influencers – or experts in influence – to get to the bottom of what it really takes to own your voice – and then amplify it to drive an industry, a conversation, a movement or a nation.

Now this episode – is a little different to any other episode of Inside Influence that we’ve ever done.

One of my favourite parts of putting together the last 52 Episodes of The Podcast has been tracking down world class people to talk to – some of our ideas have worked beyond what I had hoped – poets, musicians, politicians, CEO’s, world record breakers – the list goes on. And some – well – haven’t. Which – lets face it – is just part and parcel of creating anything at all. Sometimes you win – sometimes you end up face down in the dirt wondering how you got there.

Just as an aside on that – for anyone thinking about putting together a podcast (which I would wholeheartedly recommend by the way) – please never attempt any interview that involves three languages and a four way – real time – translation. As we found out recently it makes a fascinating mime show – but not so much great audio.

Anyway – pretty much the driving force of every episode we have ever done – has been to get inside how we influence ourselves (our own stories and reactions), how we influence others (either one on one or from a platform), or how we influence at scale (i.e. amplifying an idea or message that has the power to change the world).

Most CEO’s and leaders that I meet are on at least one of those journeys. In a world where everyone has a platform, noise is high, brand engagement and trust are low – and storytelling by algorithm now drives the majority of behaviour. Standing out – and converting that attention into action – is probably the largest challenge business challenge of our time.

In today’s episode of Inside influence these are the issues we’re going to get into. However – for this week only – it will just be me. No guest.

Today’s episode is a compilation of a few different speeches I have given recently – mainly for large corporations – most in industries that are currently suffering from a dive in trust. The common theme for each essentially being the question: ‘How do you become the most influential and trusted authority in your space?’.

The pieces we’ve chosen hopefully answer some of the most commonly asked questions I get in regards to influence. These include:

How to identify your unique space as a micro-authority
How the digital world has changed the role of branding – and branded marketing – in driving opportunities, sales, conversations and change. Leaving humans as the most influential force on the planet.
Why harnessing your unique skills and experience – or the unique skills and experience of the people within your organisation – is now the No 1 key to cut through
The methods to designing a strategy to become the go-to expert in your space.
Tools to focus more on out-contributing – rather than out-spending and out-interrupting your competition
How to harness the power of epic storytelling
The power of co-creation – and how to amplify your impact by joining forces with those that already have the eyes and ears of your target market
And why becoming the primary translator for your chosen audience is the most powerful decision you can make

So – as I said – today is a little different to usual programming. If you like it let me know on the usual social channels. We can try and do more. If not then – just like the multi translation episode – we’ll chalk it down to experience and keep moving. With that in mind, kick back, drive safe (or walk slow) and get ready to take a deep dive into standing up, being seen and harnessing the power of their voice.

My name is Julie Masters and this is Inside Influence.