Have you ever noticed how some experts just seem to show up, again and again, right when you need them? They’re not everywhere, but they’re exactly where they need to be.

You can rely on them, not because they’re smarter or louder than everyone else, but because they contribute their ideas and expertise on a consistent basis.

And that kind of trust? It’s earned over time, through showing up—steadily, intentionally, and generously.

You see %First Name%, consistency isn’t about doing more, hustling harder, or draining yourself until there’s nothing left.

It’s about creating a rhythm that feels sustainable—one that honors your energy, your life, and your expertise.

And when you do that, something powerful happens.

People start to trust you. They know you’ll show up, not just once in a while, but regularly enough that they can count on you.

But what happens when we don’t show up consistently?

Well, let’s be honest—it’s feels like ghosting.

One week, you’re on fire, connecting with people, sharing your expertise with your network, and then life gets busy. The inbox overflows, the meetings stack up, and suddenly, days or weeks go by, and you haven’t shown up at all.

That trust you’ve been building? It starts to fade. People move on to someone else with a predictable flow for sharing their knowledge.

Now, this isn’t about shame or guilt. We all get caught out by life’s curveballs. But the good news is, there’s another way—a way that doesn’t require perfection or constant output.

It’s about finding your own version of consistency, whatever that looks like for you. Maybe it’s a newsletter every Friday, a bi-weekly podcast, or a monthly trends report. They key is that we know exactly when and where to expect you.

Think about it this way: If your favorite show only aired sporadically—sometimes on, sometimes off—you’d lose interest, right?

That’s exactly what happens with our audiences when we don’t show up with some regularity. Trust is built through reliability. And when people trust you to be there, they start to lean in, to listen and to care.

Most importantly – they start to trust you enough to share you with others.

However let me be really clear: Consistency doesn’t have to mean adding more to your already full plate.

It can often mean just getting smart about what’s already there.

You don’t always need to create something brand new. Chances are, you’ve already got content or materials that you could recreate in different formats.

It doesn’t have to be a viral moment every time. However it does have to be an ongoing conversation with the people who trust you.

Start small. Maybe it’s a short note once a week or sharing a reflection every couple of weeks. Whatever feels right for you.

The key is to commit to a rhythm that fits your life, and then stick to it. Because over time, that’s what builds trust. And trust is the foundation of everything—our relationships, our communities, and yes, our influence.

So, take a deep breath, find your rhythm, and keep showing up.