Storytelling Archives - JULIE MASTERS

I Nearly Lost My Best Client

The presentation deck was flawless. Sixty-three slides of pristine data analysis, complete with trend forecasts, recommended strategies, and competitive benchmarking that had taken my team three weeks to compile. Every chart was pixel-perfect. Every statistic bulletproof. I could feel the confidence radiating from my laptop screen as I clicked through ...

5-Step Framework to Epic Storytelling

There’s a lot of noise about how to be “influential” as an expert right now. Recently I’ve been asked to take part in a lot of discussions about “thought leadership” and the keys to “personal branding”. The truth is, in 2025, being influential isn’t about having a huge platform. It’s ...

7 Stories That Make Experts Unforgettable (Most Miss #4)

The most painful moments as experts and leaders aren’t the ones where we fail – they’re the ones where we freeze. You know that feeling. You’re about to step up to present your ideas in a crucial meeting or situation. The perfect moment arrives to share that story that would ...

Paul Zak returns to unpack the science of Immersion and how to cultivate happiness

Do you struggle to immerse yourself in something (anything) without a buzz, ding or vibration pulling you out of your train of thought? If we struggle to pay attention to even the things we care about – how as influencers, leaders and communicators – can we cut through long enough ...

Brendan Kane – Finding your Hook Point: How to stand out in a 3 second world

As the Inside Influence Team and I take a short break to refuel our collective batteries over Summer – or Winter depending on where you are in the world – we’ve got you covered. For the month of August we will be releasing a weekly ‘PowerCut’ of our favorite (and ...

Jeremy Connell-Waite decodes how to change the world through purpose driven storytelling

Today’s question is the holy grail of influence. It’s the question that any influencer that wants to make an impact with their words, ideas or mission strives to answer: How do you tell stories that change the way the world works? My guest today has built his career around answering ...