3 Keys from Google on the UnSkippable Future of Storytelling

Do you think advertising is all about brand awareness? Creative Director of Google’s Unskippable Labs, Ben Jones, would argue that you’re wrong. Ben had spent decades creating advertising campaigns when, on a hunch, he created UnSkippable Labs from within Google to perform a series of experiments. The bottom line results ...

 Read More

Unskippable – Storytelling in a Digital Age

[iframe src=”https://player.pippa.io/5aed02da6eb47cc259946bc1/episodes/5aed0305a15c2dd12887882f?theme=default&cover=1&latest=1″ frameBorder=”0″ width=”100%” height=”110px”] Do you think advertising is only focused on brand awareness? You’re not alone. However Creative Director of Google’s Unskippable Labs, Ben Jones, believes the key to influencing consumers these days lies in storytelling ? thanks to our intense relationships with digital platforms. Ben has spent ...

 Read More

3 Secrets to Smart, Easy Content Creation

Unless you’ve been living under a rock in recent years, you’ll be all too aware of the importance of content creation. Raising your credibility and visibility in the marketplace – in a way that creates value in the minds of your customers. It’s by far the most effective tool to ...

 Read More

My Top 5 Tech Tools for Influence

Influence is about showing up consistently – then making a more valuable contribution to your target market than your competitors. The challenge is that consistency takes time. How much time depends on how smart you get. Technology has completely shifted how, when and where we’re able to show up. From ...

 Read More