Business Growth Archives - Page 6 of 7

The 3 most powerful ways to stand out as an authority

There’s a myth among many entrepreneurs and leaders – that one day a call will come from a publishing house, a TV network or a leading industry event – and they will finally be recognised as the authority in their space. Sheryl Sandberg coined it nicely as the ‘Tiara Syndrome’. ...

3 Keys from Google on the UnSkippable Future of Storytelling

Do you think advertising is all about brand awareness? Creative Director of Google’s Unskippable Labs, Ben Jones, would argue that you’re wrong. Ben had spent decades creating advertising campaigns when, on a hunch, he created UnSkippable Labs from within Google to perform a series of experiments. The bottom line results ...

What promises are are going to make to lift your influence in 2018?

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/6059983/height/100/width/600/thumbnail/yes/render-playlist/no/theme/custom/tdest_id/584124/custom-color/3d6cbc” height=”100″ width=”600″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Happy New Year everyone. Welcome to 2018. Now with this episode we decided to do something a little bit different and we decided just to keep it really simple. Firstly because it’s Christmas and we wanted a break. Secondly ...

5 Keys to turning influence into income

Having an idea is one thing – attracting the attention of your target market with that idea in order to turn it into influence is another. Then of course there’s the final piece of the puzzle – turning that influence into income. There are multitudes of ways to make an ...

From Influence to Income with brand guru Dorie Clark

[iframe src=”https://player.pippa.io/5aed02da6eb47cc259946bc1/episodes/5aed0305a15c2dd128878837?theme=default&cover=1&latest=1″ frameBorder=”0″ width=”100%” height=”110px”] How do you go from an idea to influence to income. Often we only hear about the two polarities. We hear about people who got a great idea, who put a lot of time and effort into building their influence with very little results. And ...

How to Negotiate Like Your Life Depends On It

How do you approach a high stakes negotiation? If it’s armed with facts, figures and a suitcase of credentials then you’re not alone. Yet, according to the FBI’s lead kidnap negotiator Chris Voss, this is the least likely way to get the outcome you want. Chris spent decades as the ...