Business Growth Archives

The One-Degree Shift That Makes You Unforgettable

Here’s what I know about success. Being good isn’t enough. You must be unforgettable. The experts who capture attention are the ones who stand out. They’re compelling, distinctive, and impossible to ignore. When I ask leaders and founders what’s holding them back, they rarely mention skills or credentials. What they’re ...

The Pivot Advantage: Why Changing Lanes Gives You an Edge

This is one of my favourite questions about influence. Have you ever felt that nagging pull toward a new direction in your career – but hesitated in case it erased all the credibility you’ve built? I see this all the time working with ambitious leaders. The fear that changing lanes ...

Stop Forcing Your Brand Out There (Do this instead…)

You’ve been working for weeks, maybe months, crafting your message, perfecting your pitch and building your brand as an expert. It’s late. The light from your laptop feels like the only thing keeping you company.You’re proud of the work you’re doing, but despite all your best efforts at getting your ...

Donna Griffit on becoming pitch perfect, owning your origin story and nailing the ‘quick pitch’

Are you pitch perfect? We all understand the power of the ‘pitch’ – whether it’s for investment, a new career defining opportunity or that game changing client. These are the 7 to 14 minute long ‘sliding door’ moments that define whether we take our influence to the next level. However, ...

Chris Barton on the story of Shazam, doing the impossible and a ‘start from zero’ mindset

Have you ever heard a song while you’re in a bar, at a restaurant, out shopping, or watching TV and wondered: “What is the name of that song?” Although you may not have heard of my guest today, I can almost guarantee you’ve heard of his product. Over 2 billion people have ...

Jeff Immelt – The Hotseat: Leading GE through controversy and crisis

What does it take to face your critics? I mean squarely, unflinchingly – with full self-responsibility. However, and this part is all important, still willing to defend yourself when it counts? Responsibility is an interesting word. I always understood it to mean ‘the ability to respond’. Taking full ownership of ...