Industry Influence Archives

The Authority Paradox: Why The Word We Fear Most Is the One We Need Most

How comfortable are you with the word authority? This week, I had two conversations with two different founders within 48 hours. The first told me she wanted to raise her level of authority in the marketplace. To her, that meant owning her voice at a completely different level. It meant ...

Consistency vs. Commitment: Building Real Influence in Your Field

Last week, I took some time off to enjoy slow mornings and long lunches with my family in our new home in the hilltops of Granada, Spain. Stepping back like that got me thinking about one of the main mistakes I see experts and thought leaders making: mistaking consistency for ...

How to Turn Your Experience into Authority

Have you ever noticed that the most influential thought leaders don’t just share opinions – they create unique frameworks that transform how we think? Consider Simon Sinek and ‘Start with Why’ – Brené Brown’s ‘Dare to Lead’ – or Tim Ferriss’ ‘Four Hour Workweek’. After working with thousands of speakers ...

5 Truths About Being a Thought Leader That No One Tells You

There’s a lot of talk right now about becoming a thought leader.However, in my experience, not many understand what truly sets influential voices apart.After a decade of working with global experts, I’ve often thought about what separates those who merely share their ideas, from those who shape how entire industries think.Here are the five counterintuitive ...

The Secret to Becoming the Obvious Choice (Even If You Hate Self-Promotion)

Ever noticed how some experts seem to attract opportunities effortlessly, while others with equal talent remain invisible? The difference isn’t luck or charisma. It’s clarity. As a strategic positioning coach for experts, I see this pattern repeatedly. When you try to be everything to everyone, you end up being nothing ...

Forget Purpose. Start Here Instead: The Real Reason Brilliant Experts Stay Stuck In The Shadows.

The conventional wisdom around personal branding has it all wrong. I’ve watched countless brilliant experts and thought leaders get stuck in an endless loop of “finding their purpose” – waiting for their true value to magically reveal itself with enough soul-searching and vision boards. Here’s what I know after years ...