Julie Masters, Author at JULIE MASTERS

Are you too busy to be brilliant?

When was the last time you were bored? I mean really bored. Not tired or overwhelmed, actually bored, with nothing demanding your attention. If you just laughed at the ridiculousness of the question – or can’t remember – then that’s an excellent reason to pause. What if, somewhere in the ...

The Authority Paradox: Why The Word We Fear Most Is the One We Need Most

How comfortable are you with the word authority? This week, I had two conversations with two different founders within 48 hours. The first told me she wanted to raise her level of authority in the marketplace. To her, that meant owning her voice at a completely different level. It meant ...

AI Can Replicate Data. It Can’t Replicate You

There was a moment I caught myself thinking: Maybe they’re right. Maybe experience doesn’t matter. Maybe AI really can replace experts. That doubt hit me harder than I expected. Because if you’ve poured years into something, building your career, raising a family alongside it, navigating challenges no one sees, the ...

The Unreasonable Path to Building Influence: Lessons from a Big Wave Surfer

What if the exact moment you want to shrink back… Is the exact moment you need to step forward? Recently on Inside Influence, I spoke with big wave surfer Mark Matthews – someone who rides 50-foot walls of water, despite being terrified of the ocean as a child. After a ...

Stop Pushing, Start Catalyzing: The Hidden Science of Changing Minds

If I could change one thing about how founders and leaders approach influence, it would be this: stop trying so hard. That’s the counterintuitive wisdom I took from my Inside Influence podcast conversation with Professor Jonah Berger, Wharton marketing professor and author of Contagious and The Catalyst. In a world ...

Consistency vs. Commitment: Building Real Influence in Your Field

Last week, I took some time off to enjoy slow mornings and long lunches with my family in our new home in the hilltops of Granada, Spain. Stepping back like that got me thinking about one of the main mistakes I see experts and thought leaders making: mistaking consistency for ...