The 3 rules of epic storytelling

We are, by our very nature, storytelling creatures. It’s how we’ve been connecting since the Stone Age when we sat around campfires sharing our stories as a way of showing vulnerability and intimacy – and we’re hardwired for it. According to Forbes, storytelling ‘the new strategic imperative of business’. Think ...

 Read More

The 3 most powerful ways to stand out as an authority

There’s a myth among many entrepreneurs and leaders – that one day a call will come from a publishing house, a TV network or a leading industry event – and they will finally be recognised as the authority in their space. Sheryl Sandberg coined it nicely as the ‘Tiara Syndrome’. ...

 Read More

4 Keys to thriving in an age of virtual trust

As humans, who we trust and why has fundamentally changed – and this shift has far-reaching implications for increasing influence, either as a brand or as an individual. I recently got to dive into this with Leonard Brody, an Emmy award-winning entrepreneur, TED speaker, venture capitalist and best-selling author. Who ...

 Read More

3 Keys from Google on the UnSkippable Future of Storytelling

Do you think advertising is all about brand awareness? Creative Director of Google’s Unskippable Labs, Ben Jones, would argue that you’re wrong. Ben had spent decades creating advertising campaigns when, on a hunch, he created UnSkippable Labs from within Google to perform a series of experiments. The bottom line results ...

 Read More

4 Keys to Transform Conflict with Deep Listening

Do you associate impact with finding the right words? According to Emeritus Professor Judy Atkinson, there is a far more powerful way to influence. One that requires us to stop speaking – and to start listening deeply. Judy has spent a decade as an activist for Aboriginal and Torres Strait ...

 Read More

How to Start a Global Movement – 5 Keys to Epic Storytelling

For most people, breaking into a billion-dollar industry with no money and zero practical experience sounds impossible. Yet that’s exactly what Daniel Flynn and his co-founders did, at age 19, with nothing more than an idea and a naïve dream that they could make a difference. Daniel’s insight was simple: ...

 Read More