Do you think advertising is only focused on brand awareness? You’re not alone. However Creative Director of Google’s Unskippable Labs, Ben Jones, believes the key to influencing consumers these days lies in storytelling ? thanks to our intense relationships with digital platforms. Ben has spent decades creating advertising campaigns and, ...

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Do you associate impact with finding the right words? According to Emeritus Professor Judy Atkinson, there is a far more powerful way to influence. One that requires us to stop speaking – and to start listening deeply. Judy has spent a decade as an activist for Aboriginal and Torres Strait ...

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For those of you who have listened to this podcast before, you’ll have heard me talk about an unhelpful belief that so many of us around the people who can and can not influence. This belief is that only the extroverts, the ones who are completely at home in front ...

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