Do you think advertising is only focused on brand awareness? You’re not alone. However Creative Director of Google’s Unskippable Labs, Ben Jones, believes the key to influencing consumers these days lies in storytelling ? thanks to our intense relationships with digital platforms. Ben has spent decades creating advertising campaigns and, ...
From FBI hostage negotiators, Silicon Valley legends to Nobel Prize winners - discover what it takes to build trust and authority in your space so that you can effectively lead a conversation, an industry or a global movement.
INCLUDING INTERVIEWS WITH:
JAMES CLEAR • TIFFANI BOVA • JAY BAER • CHRIS VOSS • KOELLE SIMPSON • CODY KEENAN • DR SCILLA ELWORTHY • JULIAN TREASURE • MARGARET NEALE • CELESTE HEADLEE • BEAU LOTTO • BEN JONES